SPEED IS NONE OF OUR BUSINESS: discover TEMO's new slow-sailing campaign

TEMO invites you to join us in our new “Speed is none of our business” advertising campaign, which focuses on “Slow-sailing”, an invitation to slow down, enjoy the moment on the water and rethink yachting for a more sustainable future.
7 January, 2025 by
Pauline AUTIN
 

In 2025, TEMO launches its communication campaign around “Slow-Sailing”. For us, this theme is above all synonymous with attention: attention to the world around us, and full awareness of the special moments on the water with our loved ones. 

By choosing TEMO electric motors for your boat, you have the power to slow down your sailing, enjoy the simplicity of your outings and the pleasure of the moment! 


In 2025, SPEED IS NONE OF OUR BUSINESS 


Together, let's take the time to define the contours of a more sustainable yachting industry. Let's focus on the essentials: the quality of the products we use, the excellence of the associated services, and the innovation that makes all the difference.

This is what we do best at TEMO, and it's at the heart of all our priorities. With you, as team-mates, let's be part of a yachting experience that takes its time, is committed and has an impact on our loved ones, the future of boating and the biodiversity that surrounds us. 


In 2025, Chi va piano, va TEMO !

Come onboard with us!



Campagne communication 2025 TEMO - Slow-sailing

Justine Perussel et Alexandre Seux, co-fondateurs de TEMO

A bold philosophy at the heart of our DNA

TEMO's 2025 communications campaign is more than just a slogan. “SPEED IS NONE OF OUR BUSINESS” embodies a bold, counter-intuitive vision: that of going against the traditional image of an engine, associated with speed in its rawest form.

TEMO claims another path, that of slower, more sustainable and more harmonious yachting. This stance, which echoes our status as a challenger in the sector, is based on strong commitments, expressed through several themes that form the very essence of our brand.

Every two months, discover a theme to illustrate our philosophy:


1. In our values:

  • Smartly designed, to be highly repairable, extending product lifetime.
    SPEED IS NONE OF OUR BUSINESS, durability is.

2.  In our customer service:

  • A local service where we take the time to listen to and support our dealers & customers.
    SPEED IS NONE OF OUR BUSINESS, service is.

3.  In our offer:

  • Motors that don't go fast, but are high-performance, perfectly suited to their purpose and to the boats they power.
    SPEED IS NONE OF OUR BUSINESS, performance is.

4. In our culture:

  • Electricity as a low-speed, short-distance solution that respects the marine environment, without disturbing wildlife.
    SPEED IS NONE OF OUR BUSINESS, sailing is.

5. In our environmental commitment:

  • Electricity as an environmental solution to offset direct CO2 emissions.
    SPEED IS NONE OF OUR BUSINESS, sustainability is.

6.  In our work:

  • Take the time to think the products through and do things right, without rushing R&D and go-to market. 
    SPEED IS NONE OF OUR BUSINESS, innovation is.

Beyond the electric revolution

This campaign is not limited to the eternal electric vs. combustion debate. It also tackles low-cost electrics, designed for short-term, volume or mass-market use. TEMO asserts its high-end positioning, focused on innovation, durability and respect for nautical uses.

A poetic look to sublimate our message

To embody this philosophy, we collaborated with Élodie Villalon. Her silver-based illustrations and photos capture the essence of “Slow-Sailing” with unique sensitivity and poetry, perfectly reflecting our ambitions for 2025.

Join the “Slow-Sailing” movement with TEMO!

Discover each theme every two months and become an ambassador for yachting that takes its time, for today and tomorrow.


Join the “Slow-Sailing” movement with TEMO!


💙 All the TEMO team.

Pauline AUTIN 7 January 2025
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